"Tinder" for pet adoption
About the project
Problem: Purebreds are often preferred when adopting dogs and cats. Abandoned dogs and cats have to stay in the shelters for a long time before finding their next home. The compatibility of an owner and their pet is frequently neglected compared to their breed.
Solution: Pawfect is a mobile app catered towards dog and cat adopters and fosterers. The goal is to provide an equal chance to dogs and cats with ambiguous breeds, allowing the adopters to focus on the animal's story, characteristics and compatibility.
Timeline: 4 Weeks
My Role: Research, Ideate, Wireframing, Interface Design, Prototype, Branding
For this project, the challenge is to combine an existing app with a new audience. I decided to research into Tinder combining with the new target audience, pet adopters.
Adopt a pet
- Have a step by step feature showing how much time and effort is needed to apot a pet.
- Donation option for people who love pets and cannot adopt.
- There needs to be a clearer way of communication between animal adopters and shelters/caregivers.
- Shelters have to handle many animals, and some may not know the pets' personality well for compatibility, creating a cycle of adoption and readoption.
- Counting down and/or creating a sense of urgency of your ideal pet being adopted should be avoided.
I decided to narrow down the audience of the app; instead of allowing pet shelters to join, the app focuses on pet fosters that are trying to help their foster animal to be adopted permanently with one of the users. This will be a dual interfaced mobile app, for the different roles of fosterers and adopters.
Upon interviews with potential users and pet fosterer I was able to uncover their pain points.
Pet Foster Parents
- Finding homes for rescue dogs and cats are very tough.
- Finding a forever home is hard because people simply decided on breed or apperances.
- Have a sense of responsibility if the rescue animal and adopter is not a good match.
25 Years Old
New York, NY
Michael moved to NYC since he was 20 trying to pursue his career as an actor, while working on the side as a trainer. He is always on the move and have a busy schedule. He has had previous childhood truamas related to dog bites.
Worried about having an overactive dog.
How to properly take care of a dog?
Had a history of being bitten by a dog, though having overcome most of that fear, still want something tamable and less agressive.
Needs and Goals
Adopt a dog that is travel-friendly.
Needs to be small since rental restrictions.
Prefers a laidback dog.
Pet Foster Parent
36 Years Old
Small Business Owner
Mila is a small clothing store owner in downtown Brooklyn, and she resides in Bed-Stuy. She came from a family of dog lovers, especially for pitbulls. Mila started fostering pets 4 years ago and has placed more than 6 mix-bred pitbulls into suitable homes.
Hard to create a personal connection through just an application.
Finding a perfect home is not easy with the tools we have.
Contacting adopters to check up on animals post adoption.
Needs and Goals
A way to have a direct contact with adopter before and post-adoption.
Find qualifying adopters around my travellable area.
Does not like the formality of sending emails.
When adopting dogs and cats, purebreds are preferred by the adopters. We want to provide an equal chance for dogs and cats with ambiguous species by focusing on the animals’ characteristics, personal story and how long have they been in the shelter, instead of what breed they are to provide an emotional appeal to the potential adopters. The adoption process needs to be strict to eliminate non-qualified adopters.
Fosterers get to choose which adopter gets the application (case by case scenario application)
Personalized adopter + pet experience, being able to talk about their diet, mood, exercise lifestyle.
I wanted to look at what is available in the current market. These three websites are currently the most popular animal adoption sites available.
- Attractive User Interface, great card sorting feature
- Long process to adopt, does not even know the progress of adoption application.
- Not knowing the pet well enough before adoption to know if they're the ideal fit.
Pet highlight every time when adopter opens the app, showcases a pet that hasn't been adopted for a while.
Upon interviews, I was able to gather the information to create personas that paints a full picture of potential users.
DESIGN & ITERATIONS
This is the process I went through before transforming them to high fidelity designs, I tested some with interviewees to find the best iteration.
Iteration 1: Onboarding filter process is too long, user loses interest
Iteration 2: Sliding in size is too vague
Final Design: On brand, delightful and specific.
Final Design: Easily readable, simple and on brand.
Iteration 2: Not enough contrast with yellow and white.
Iteration 1: Bad readability for text on images, all images are different
Iteration 1: Since this app was originally inspired/ meant to incorporate Tinder, the swipe feature was implemented.
This format seems to be heavily look/breed base, which is exactly something that this app aims to avoid.
Final Design: I decided to keep the swiping feature like tinder, however allowing more cards to show on the explore page. It is not a direct yes or no by swiping left or right, but letting the user read about their information too before making the match.
Adopt or Foster
VISUAL DESIGN + PROTOTYPE